Tourism

Your customers do their research online, trust social media reviews and even book their transport and accommodation online. For your business to thrive, an online presence is a complete necessity and a website is an essential tool.

Ireland Luxury Travel website desktop homepage Ireland Luxury Travel website mobile homepage

The first port of call for anyone looking to go on holiday is the search engines. People are looking for memorable experiences, using trusted online sources like established websites, family members/friends opinions and reviews online to influence their destination choice. This provides your company with a fantastic opportunity. We want to help you become a leader within the tourism industry. We want to help increase your direct bookings and sales, cutting out any middle men in the process.

Bantry House website desktop homepage Bantry House website mobile homepage

Compete with your local and international competitors with our custom websites for tourism businesses. When you partner with Ireland Website Design, you get the full digital agency service. Our expert team provide you with unrivalled technical skills, innovative graphic design and unbeatable customer service.

Successfully selling your company as the go-to online expert in your industry has its own unique challenges, compared to the traditional in-person approach. Our designers, developers and online marketers have years of experience providing a competitive edge to the companies we work with. We want to see your marketing efforts converting to sales and a full calendar of bookings.

Our Experts Can Help You With:

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    Thorough research into your competitors' online presence and customer appeal

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    Analysis of your current website's performance through Google Analytics

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    Complete branding services including: logo design, business cards, letterheads, social media branding and branding implementation guidelines

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    Professional photography and videography to showcase your products and services to potential customers. (Videos for tourism businesses typically have fantastic conversion rates!)

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    Mobile responsive website design and development

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    Online booking systems for hotels, tourist attractions, tours and travel agencies

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    Copywriting tailored to the travel industry's needs to inspire and persuade customers to book with you

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    Custom TripAdvisor guestbook functionality

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    Google Maps, weather and YouTube integration

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    Reviews and awards showcase

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    Robust security measures, SSL certificate integration and extensive anti-fraud measures

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    Adherence to the regulations of trading online within the tourism sector

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    Fast, reliable servers to handle the peak travel seasons' high traffic volumes

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    Extensive online marketing strategies including: PPC adverts, lead magnets, email marketing campaigns, Facebook advertising, Google AdWords and retargeting adverts

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    Lead magnet creation and custom email marketing development, providing you with a large potential client database

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    Complete one-on-one training to help your in-house staff update and manage your website

Google Traveller insights

  • Pie chart graphic filled to sixty-eight percent68%

    68% business travellers choose a destination based on the video content they have seen online.

  • Pie chart graphic filled to ninety percent90%

    Bookings are logged on desktop (90%), consumers are researching travel heavily on mobile. On weekends, mobile queries related to travel outpace those on desktop.

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    85% of leisure travellers decide on activities only after having arrived at the destination

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    1/2 of international travellers use smartphones to look for things to do once they've arrived at a destination

We understand how important a modern online presence is in the highly-competitive tourism industry. Your website reflects your organisation - a badly designed or out-dated web presence reflects badly on your ability to provide your clients with a trustworthy service. A tourism website that uses modern design principles represents a company that’s serving its customers efficiently and conveniently. Customer service is fundamental in tourism and it's essential to continue with your usual high standards online.

Through our unique discovery process we provide strategic insights into your user's needs and wants and implement the latest approaches to search engine optimisation and user profiling to make your website successful in it's goals. Combing through Google Analytics, we'll find out what your website's users are looking for, what they visit most and what are the key elements in the user experience and user journey of your website.

To help your company serve the international market, our web developers have extensive experience with multi-lingual websites. Our copywriters and developers have worked with English, Irish, Spanish, French, German and Arabic.

Our discovery process helps us all understand your sector's specific price-points, margins and marketing requirements. This helps the development phase run much more smoothly and efficiently, cutting down on unexpected, unnecessary costs in the future.

When you sell online, you need a trustworthy, secure website. Having a secure website that is resistant to data hacks and security threats requires ongoing maintenance and 24/7 monitoring. We have a proven track record building and protecting our clients' websites from data breaches.

Our custom online booking systems for the tourism industry avoid those unfortunate over-bookings, whilst keeping your customers' details safe and secure. As easy to use as the likes of booking.com and TripAdvisor, we'll show you how to gain direct bookings and cut out the middle men's costs.

With our extensive search engine optimisation services, we can help you compete with your local, national and international competitors. Publishing original, inspirational content, imagery and videos will significantly improve your chances of converting your ideal visitors into loyal customers.

We provide full training for your website management staff, showing them how to update and maintain your website's content following your branding guidelines and best practice. Our team will collaborate with your in-house IT department to ensure your website continually performs at it's peak. We'll show you how to add new blogs, images and videos. We can provide you with complete cataloguing databases to integrate with your SKUs and point of sale systems. Our trainers will help your team understand orders and payment confirmation notifications.

Fill Your Calendar With Bookings Today - Get In Touch.