Sign Select are professionals in design manufacture & installation of quality signs, graphics & displays. Their clients include the likes of KFC, Aldi, Hosting Ireland, the Waterford Viking Triangle, Bolands, ORAFOL, Diageo, Red Hat and many more across Ireland.
The Sign Select project revolved around a complete re-design of the website; focusing on the company's prestigious portfolio, outstanding level of design and and the user's journey through the website. The old website was outdated, with an abundance of text-heavy pages that required users to scroll through lines of text to find the information they were looking for.
We decided to make this website the most effective for the team's goals we needed to back to the basic core of the company - graphics.
Our designers focused the home page to display simple, bold images to key product categories. A scrolling bar of client logos brings the company's portfolio front and centre. The navigation menu is simple and easy to navigate. By choosing to maximise the contrast between plain black text and a bright, white background, the website is easier to read for people with eyesight difficulties.
The rest of the website continues with strong graphics and minimal (but search engine-friendly) text. Our developers created an online shopping facility for items the company wishes to sell that don't require customisation.
With simple calls to action and easy-to-find information, the site has a fantastic conversion rate and has received great feedback from clients.
As a design-focused business we wanted a website that looked fantastic, in addition to being easy for our customers to use. Ireland Website Design delivered everything we wanted. The site looks great and it was a pleasure to work with them on this project. Their commitment to high quality work reflects our own business ethos and we look forward to working together in the future.”