Fieldmaster originally started in Galway in 1973, and sold communication equipment from Germany. Within just a couple of years, the company moved to Waterford and developed into Office Supplies & Business Equipment. Fieldmaster have become experts in designing & developing working environments and offices and work with both small local business owners and large multinationals.
Fieldmaster approached us to undertake a complete overhaul of their website; they needed to be fully mobile responsive to maintain their search engine ranking and needed to update old graphics and layouts
This project involved our developer team working closely with Fieldmaster's in-house IT and graphics team. Working with the already-existing website, our analysts carried out thorough research into the traffic visiting the site. Discovering what Fieldmaster's clients were searching for, where they were clicking and what pages they visited. Once we knew what potential customers were looking for, we were able to redevelop the website's navigation to better enable visitors to find exactly what they needed easily.
A complete revamp of the site's general look and design was undertaken, both by our designers and Fieldmaster's in-house team working together. To partner with the new visual aspects of the website, we provided help and advice on a new content strategy going forward. Engaging, informative and persuasive copy will help the new traffic their receive convert to paying customers.
We provide ongoing support and maintenance including: search engine optimisation; updates and security protection; advice and help with email marketing; advice and help with digital marketing and ensuring the site stays relevant and up-to-date.