County Boutique
Refreshing the look of a leading women’s fashion boutique
Celebrating Irish design since 1966
With a passion for immaculate design and beautiful fabrics, County Boutique was founded in Co. Clare over 50 years ago. Now with two boutiques showcasing luxurious, yet affordable, fashion from the best designers in Ireland and beyond, County Boutique is a firm favourite with fashion lovers.
County Boutique’s mission is to empower their customers through fashion, curating quality, practical outfits that help women feel their best, every day.
The Task
Looking to expand into new markets, County Boutique needed a website that showcased their unrivalled selection of gorgeous designer clothing and accessories. A successful powerhouse of Irish fashion for over 5 decades, they felt it was time to celebrate with a brand refresh to modernise their look.
Increase In Online Sales
Lower Cart Abandonment
Increase In Conversions
Our Solution
Our talented team of designers updated the logo and brand palette of County Boutique to bring a fresh new look. Choosing a light combination of dusky pink and steel grey, the new website design appeals to the many audience segments that love to shop at County Boutique.
Working closely with the County Boutique team, our copywriters brought the website text up to date with a new take on the brand’s voice and search engine optimisation best practice.
Our dedicated developers built an easy-to-use eCommerce site with a user-friendly checkout process.
Ongoing marketing campaigns keep the boutique front and center with their target audience, with an increase in conversions and repeat buyers.
What We Delivered
- Business Analysis and Strategy
- Brand Refresh
- eCommerce Website Development
- Local and Onsite SEO
- Brand Identity Guidelines
- Website Management Training
- Content Writing
- Website Management Training
Typography
Icons
Primary:
Socials:
UI Elements
Backgrounds
Product Presentation
What’s Inside The Pages
What County Boutique Had To Say
“Celebrating our 50th anniversary is a huge accomplishment, and we wanted to update our branding. We love our new look! It’s been a huge hit with customers and we can’t wait to see what the next 50 years bring.”
– Gwen Culligan , County Boutiue
Download Full Portfolio
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