Simply, one-page websites have as many pros as they do cans. Read the major ones here to see if a one-page website is suitable for your business.
Pros
Flow
With a one-page website, all of your content is conveniently in one place. This means that navigation is arguably easier as users only have to scroll up and down a single page to discover the content that they are looking for.
Mobile
Mobile devices appreciate the flow of a one-page website as users do not have to tap or zoom many aspects of the website. With this, it is an easier and sleeker user experience that as such displays well on mobile devices.
Conversion
Studies into one-page websites show that conversion rates via them can be anything up to 20% higher than the more traditional multi-page website. This can be due to the fact that there is little effort to the user to find what they are looking for and make the conversion once they find it whether that be purchasing a product or service or completing a contact form etc.
Brand
A single page (and therefore a single space) means that your entire image and branding arsenal is on full display from the get-go and does not let up. This can provide for an immersive experience that ticks all the boxes of responsive and interactive website design.
Cons
Loading Times
Due to all of your website content being on one page, there are many elements that need to load at once. Because of this, numerous plugins, image and/or video content, sliders, and effects are all competing for bandwidth. This frequently results in a slow to load and lagging website.
Analytics
A one-page website is very difficult to study through analytics because users do not have many places to go. While you should expect longer times spent on this one-page site, it is difficult to ascertain in what way visitors are interacting with it.
Links
Quite link the Analytics point above; a one-page website does not incorporate many inbound links as again they would have no place to go. A way around this however is to discuss with your web designer about having ‘linked’ text/images actually move the page to bring the user to the clicked on ‘linked’ content.
SEO
Even with advanced SEO skills, a one-page website is very hard to optimize as you are limited with your use of keywords and tagging due to the single-page design of the website. With this, keyword density (while being rigid and singular in this sense) can become lost in the entire website text and alternative image text.
Despite having both pros as well as cons, a one-page website may be suitable for your business or particular needs. On the reverse of this, you may realize that your current one-page website is not the best fit for your business. Either way, talk to the experts at Ireland Website Design to get the best website developed, designed, and optimized for your business needs.
