The top 16 social media fails of 2013
- Category: Blog
6. Home Depot’s casual racism
Home Depot had to apologise after tweeting a picture of two African-American employees with another wearing a gorilla mask in between them.
Though the picture is not racist it was also accompanied by the text: “Which drummer is not like the others?”
Enraged tweeters hopped on twitter and Home Base received a good owl bashing. The company quickly took down the image and sacked the employee responsible.
7. Tesco caught horsing around
The horse meat scandal was one of the biggest stories to hit Ireland this year, and Tesco was the biggest culprit.
It was found that over 30% of the meat used in burgers from the Tesco value range contained horse.
However Tesco's social media staff did not react quickly enough to stop a pre scheduled tweet to go out which got a lot of replies.
8. Luton Airport poor joke about a child’s death
People on twitter were justifiably offended when Luton Airport used a photo of a plane crash that caused the death of a child to make a poor joke. The company reacted quickly to take down the image but not quickly enough.
9. British Gas gets its timing all wrong
British Gas gets hung in a Twitter Q&A.
They decided to run a Q&A at the same time as they announced a price increase of 11%.
They seemed to think it would be a great place to answer questions about a greedy and indefensible price hike.
Our own social media wizzard Abby has already examined the ensuing debacle in more detail, discovering that of the 16,000+ angry responses that British Gas received 145 contained the word ‘death’ and 88 accused the company of being ‘greedy’.
10. Using the Boston Bombings to sell more scones, great idea
So this company that sells scones and breakfasts decided it was a great time to advertise using the boston bombing just as they happened. Crude is not the word, and of course an ensuing backlash of twitter users occurred.
11. Nokia finally loses it
The once huge Nokia phone brand who got left behind when smartphones appeared has finally lost it when some one in the New Zealand office left this message on the companies twitter page.
12. Ryanair’s CEO shows his true colours
Our very own Irish CEO Michael O Leary goes on twitter, and has a disastrous time.
The idea was to soften his image however it was a disaster with O'Leary making sexist, rude and confrontational comments.
O’Leary forgot to put dots in front of his responses and use the hashtag.
I guess if Michael ever reads this post he won't be getting us to revamp his website, however he may get us to help with his Social Media skills.
13. American Airlines stays upbeat in the face of adversity
Stock responses to @mentions on Twitter only work if the responses make sense.
American Airlines was caught out sending upbeat responses to complaints from Twitter users.
14. Burger King and Jeep promote their rivals
After Burger King had its twitter hacked they started sending out messages to say they had been bought over by McDonalds and began promoting McDonalds and not Burger King, as the hackers spent longer and longer at it they started posting messages about Burger King employees taking drugs. The company were able to take back control of the account (and hopefully changed its password).
15. Hey Starbucks, why don’t you pay some tax?
Okay so this one is from Christmas 2012 but I deem it to be close enough and its definitely worth a mention.
At the ice rink at the Natural History Museum in London starbucks put on the big screen any posts with the hash tag #spreadthecheer, but forgot to actually monitor what was being posted.
This was all happening around the same time as the scandal regarding starbucks and taxes. A few good posts went up and left starbucks feeling a little red in the face.
16. HMV forgets who has access to its Twitter feed
When leaving staff go HMV did not check who was running their social media and needless to say this person was being fired too and was unhappy!
What ensued were live tweets from the sacking where staff ridiculed bosses.
Using the hashtag #hmvXFactorFiring the employee first announced that a “mass execution” was taking place, before revealing that the marketing director had a limited knowledge of social media and that the Twitter account was initially established by an unpaid intern.
So thats this years round up of Social Media blunders, I hope you enjoyed and why don't you post below to let us know what you think about these blunders and maybe tell us of some that we were not already aware off!