The Importance of Good Photography in Web Design

Not a very nice image is it? Very blurry, you can't really see what's going on and it's not nice to look at. Wouldn't be a very nice picture to see the first time you come on to a website would it? That's where we come in.

Blurry Picture

Having the best photos for your website is a priority for you or anyone who works on your site. Photos that show the best aspects of what you offer is key to keeping a potential customers attention. So how do you know if your photos are good enough? There are three simple steps to finding out.

1. Are they relevant?

The biggest mistake that anyone can make is putting photos on their website that are not relevant. A lot of people, if designing the website themselves, will put a photo in just because it "looks pretty" It might look pretty but it won't help catch peoples attention and sell your product/service if it is not relevant. 

2. Are They Professional?

The second mistake people make is using photos that are taken by little Jimmy on the front counter with his new smart phone. This works okay for gallery images of the day to day running of the business where it's not possible to set up and take photos of what's happening, as this can take hours. But if it's the main images of the website, like a banner or profile photo, then it needs to be done professionally. Professionals are able to come in and set up the environment so that they get the best photo possible, using the lighting, the conditions of the room and even the weather. It might cost a little bit to get the photographer in but it's worth it in the long run if the images convince a few customers to go with you.

3. Are They Eye-Catching?

So you've got the relevant photos for your site, done by the best professional that you could find. But there is still one more hurdle to get over. Are they eye-catching? You may think the photos that you have received are the best in the world, but they are not worth a cent if they don't catch someone's eye. Think of the best picture that you have seen lately. What caught your eye about it? Now look at the photo you were planning on using as your banner image. Does it have the same effect? If not, then it's back to the drawing board. Eye catching images are what catches a customers attention first and keeps them on the site. 

So if you have those three ticked off, your ready to go with the photography on your website. 

Need a bit of help with them? No problem. We here at Ireland Website Design employ an in house photographer. If you require photography for your website, or are simply looking for advice, feel free to contact our photographer Andy at his email address andy@irelandwebsitedesign and he will be happy to help you out.

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