How Your Competitors Take Your Online Sales
- Category: Blog
For any company, one of the most frustrating things in the world is losing customers to competitors. Quite often businesses have no clue at all as to why this is happening, even though it can be explained what it comes to online sales. In most cases, businesses are falling behind in areas where their competitors are excelling, and for that reason they are losing a lot of business.
Sometimes the problems that businesses can have when it comes to their online sales can be quite difficult to solve. Even though they can be time consuming, it is something that every business needs to think about. Here we will take a look at how competitors can take away online sales from businesses, and how these problems can be fixed.
Lack Of Digital Marketing Promotions
Something that many businesses fail to realise is that they need to use a variety of different digital marketing platforms in order to reach their audience. Using just one platform, for example email, is not enough to improve online sales. Sticking with email as an example, this method only really helps in keeping hold of current customers. When it comes to finding new ones, then you need to be using a few different platforms in order to find them. If you're not doing that but your competitors are, then they will almost certainly have higher online sales than you.
Pay-per-click marketing and search engine optimisation (SEO) are seen as two great methods of digital marketing. Chances are that competitors will be leading the way in this area, and as a result will have a higher ranking on search engine results. The only way to fix this is to go through all of the content and make sure that all the pages have been properly optimised. This normally would be very time consuming, but with tools like Google AdWords you will be able to find all the information about your content that you need.
Poor Content Optimisation
Some businesses are losing online sales purely because they do not have all the content on their site that people are looking for. As a result, competitors that do have optimised content are able to pick up the customers with very little effort.
It wasn't that long ago that a business could fix its content problems by writing 200 words quickly that are filled with relevant keywords. Now though, because search engines have become more intelligent and want people to find the best results easily, this is something that actually damages a site rather than helps it. If a site has any of these pages, then they need to be removed or rewritten as quickly as possible so then the keywords that are being used are more relevant.
The best way to fix this problem is to turn to the competitors and see what kind of content they have. If they are offering a wide range of information, then you will know what you need to do. As long as you are able to provide all the information potential customers need without them having to go to another source, then your site will move up the rankings. Just make sure the quality of the content is good and is written with authority.
Not Personalising For Customer's Needs
Something that is becoming more and more common among businesses is to create content that is personalised for their visitors. Things such as product recommendations and personalised greetings are considered to be a great step forward when it comes to creating a site that makes customers feel more welcome.
Having content that is seen as rather lifeless and and similar to what can be found somewhere else is considered to be rather dull and outdated. The ability to create an environment where customers feel like they are getting a personal experience is something that is becoming more and more important. Creating a personal experience makes it much easier to create an environment where customers are able to communicate with you more easily.
In order to achieve this, you may have to invest a little in your web design system in order to create a system where customers can log in, or a system where suggested products are able to be displayed based on their previous search history. These can be a little time consuming and difficult to implement, but once it's done, you will be able to create a personal experience that will be very appealing to potential and returning customers.
Bad Mobile Presence
It's surprising that even now, when mobile devices are more common than ever, that a wide number of sites have not been optimised so then they can appear clearly on smaller screens. If people are looking to access information quickly and easily, the majority of them now use their mobile devices in order to do it instead of waiting until they can next get to a computer.
The majority of web platforms out there give you the opportunity to design how your site will look when it is accessed on mobile devices. The best thing to do is keep it as simple as possible, without things like sidebars. The content presented on-screen in a simple fashion is the best way to get hold of mobile device users more often. If you are a smaller business, then doing this could put you far ahead of your competitors.
If you are to take on your competitors and start winning online sales, then these steps are more than vital. If they are able to provide better content than you, then you need to go back and make sure that all your older content is fully optimised and is able to deliver a lot of helpful information to your visitors. It's also important to make sure that your site can be viewed quickly and easily while using a mobile device, and that people are getting a more personalised experience. If you are able to cover these three areas, then you will be able to catch up to competitors and start generating a high level of online sales again.