Common Mistakes From Monetising Mobile Apps And How To Avoid Them
- Category: Blog
Now that many websites and businesses are now starting to launch their own mobile apps, the amount of apps available has grown very quickly over a short space of time. For this reason, chances are that when you develop your app you will have at least a little competition. To make matters a little worse, thousands of apps fail to make any money at all because they make rather common mistakes that are easily made.
Here we will take a look at the most common mistakes made when it comes to monetising mobile apps, and how you can avoid them so then they never happen to you.
Selling App As Pay-Per-Download From The Start
The most common mistake made by website and businesses approaching mobile apps for the first time is asking for money for the download straight from the start. Practically no one is willing to pay for an app from the start any more, mainly because they will be able to find an app like yours that is very similar and for free. Unless people are given a really good reason to pay for your app from the start, they will not be willing to do that.
It is miles better to have the app available for free along with additional features that can be purchased by the user. This way it gives the user the chance to use your app and get the most out of it before they decide they need to purchase some form of add-on in order to advance their level of enjoyment. Just remember that the most important thing is to get people to download the app first, and then worry about making money from customers.
Built The App Before Everything Has Been Addressed
Building a mobile app is not simply about the technical side of things. It involves marketing and strategy in order to make sure the app delivers exactly what it needs to in order to reach its audience and work in a way that is beneficial to users. Social media and other marketing tools all need to play a part in the process of building the app. Simply creating the app and then figuring out how to monetise it later is a method that simply will not work in the current climate.
Make sure that every single aspect of your marketing strategy has been covered. Sit down and think about how you can make your app really appealing to people so then they can't help but download it. Do market research and see what your competitors are doing and see how you can do one better than them. You need to make sure that all of the bases have been covered and everything has been taken into consideration before your mobile application becomes available in the app store.
Failing To Change Strategy For The Different Platforms
Again, this is something that comes down to marketing. Many websites and businesses think that once they have built a mobile app that it is ready to be downloaded on iOS or on Android, when this is actually very far from true. Not only does it involve and entirely different coding for iOS and Android, but it also requires a different approach when selling them on the application stores.
All of the popular application stores have detailed terms and conditions, and they need to be read closely before you launch your app. If not, then they have the ability to remove your app with no notice at all. It's important that you pay attention to all the features of the app store, and then make sure that your mobile app can be posted on there and you have a clear marketing strategy to go with it.
Allowing Adverts To Take Over The App
Nothing will convince people to remove your app from their mobile device more than loads of adverts that interfere with the overall experience. While having adverts on your app is a good way of making money, you have to make sure that they don't have an effect on the overall experience. They should always be out of the way and attracting little attention. Advertisers may want to be front and centre, but that's something that will benefit neither of you.
Make sure that you are reasonable with in-app advertising. Don't overdue it so then users are finding adverts everywhere. Just allow them to appear now and then, and when they do they should be at times when it will not irritate the user.
These are just some of the things that you will need to consider when you are launching a mobile app. If you want to monetise your app effectively, then you need to make sure that you find a good app developer and you have a clear idea of what you are looking for. If you have a good marketing strategy and you take everything into account, then you should be able to avoid these mistakes so then your app can beat its competitors and become very successful.