How To Create A Hashtag Marketing Campaign
- Category: Blog
Even though you may feel like you are getting the most out of your social media outlets as a marketing tool, there are things you can do to give yourself a boost. When it comes to Twitter marketing, setting up a hashtag campaign has been proved to be very effective. Not only does it help give your website or business an online identity, but it also help bring current and potential clients together and communicating with each other.
Here we will take a look at the steps you can take in order to create a great hashtag campaign, and how this will help improve the popularity of your website or business.
Research What Your Audience Talks About
This is probably the most important part of your hashtag campaign. You need to take a look at what your audience is talking about, and then you can figure out how to make a hashtag campaign that will resonate with them.
The best way of approaching this is to simply take a look at what your followers are tweeting about. If you use a system like TweetDeck, then you should be able to access this kind of information rather easily without having to go through much hassle. Once you have seen what your audience is talking about, then you can broaden the search to your target audience. Try and see what they are talking about as well, and then decide what your hashtag campaign is going to be about. As long as it in some way involves what your audience is talking about, then it should resonate with them and make them want to join in.
Make Sure The Campaign Is Easy To Join
In a large number of cases, hashtag campaigns tend to involve some form of prize giving in order to encourage people to join the campaign. Even if you are not planning to do this, you still need to make sure it is very easy to get involved with. In other words, all the audience should need to do is follow you in order to be eligible.
If you want, you could even broaden your hashtag campaign to include social media sites like Instagram. This is something that you should really consider doing right from the start, particularly if you want to run a picture campaign. Using pictures is a very good way to get your audience more actively involved, so this is something that you should really consider when you first start planning your campaign.
Basically, all you really need to do is make sure that your audience doesn't have to deal with a lot of information they don't want in order to be part of the campaign. A landing page on your website with more details about the campaign is okay, but you shouldn't ever make your audience fill in forms or have to deal with competition rules. Try and keep it simple and easy to access through social media channels.
Be Honest And Open With Your Audience
If you are planning on making a landing page for your campaign, then you have a really great opportunity to open the doors of communication with your audience. The landing page for your hashtag campaign should look a lot different from your other landing pages. With a hashtag campaign, you have the opportunity to be more light-hearted and easy going.
You could add a widget to your landing page so then people can see all the people entering the hashtag campaign as they come in. This is a great way of making the campaign seem more like a community than an attempt to create a bigger audience. Try and encourage people to communicate with you by sending you direct tweets and messages about the campaign. Hashtaging should be about bringing like-minded people together, so you need to make sure you create a comfortable atmosphere to do that as often as possible.
If You Use Paid Promotions, Plan In Detail
If you are planning on taking the next step in your campaign and paying for a Twitter promotion, then it is important that you plan you plan it in great detail. After all, there is nothing worse than spending money on a promotion that doesn't work the way you want it to.
The best thing to do is use paid promotions as a way of taking your campaign to the next step after it has gained a little popularity. It shouldn't be used as something that you deploy right out of the gate, as it is more likely to fall flat when it is used that way. It is best to allow the campaign to grow by itself at first, and then when it seems like a drop is about to occur, start the paid promotions. This will then lift the hashtag that little bit higher than it is and will help you reach out to a broader audience. Just remember, it's important that you involve your current audience first before you start looking for new followers.
Ultimately, a hashtag campaign always has the potential to be a success as long as it is about something that will be appealing to your audience. If you make it easy to get them involved and keep a track of it to see how popular it is, then you should be able to create a hashtag campaign that is able to get your audience communicating with you regularly, and will encourage your potential audience to do the same.