How To Manage An E-Newsletter Without Spending A Penny
- Category: Blog
If you have created a website or blog that has a growing following, you may want to start keeping in touch with them through an e-newsletter. These newsletters can simply be about updating your audience about what is going on at your company, or it could be letting them know about the recent content updates to your website. In any case, running an e-newsletter can be quite a tricky task, not to mention the amount of money it costs to have all the right tools for the job.
Fortunately, there are online tools and resources you can use in order to create an e-newsletter campaign without having to spend a single penny. Here we will take a look at some of those online resources and how they can help you run a successful e-newsletter campaign.
Contact Form 7
One of the first things you will need to do is create some sort of form so then people can hand over their email address. This could be simply to sign up for the e-newsletter and stay updated with the events at your company, or it could be for the purposes of purchasing something you have on offer. In any case, you will need a form system that potential clients can fill out.
If your website is build using WordPress, then Contact Form 7 is probably one of the best plugins you can get. This little addition to your site can enable you to create a form based entirely on your specifications. This effectively means that you can create the form so then it suits you and what your website is about. This is a great way of collecting email addresses from potential clients without having to spend a lot of time setting up a form page yourself. And to make it even more appealing, it doesn't cost anything to add to your site either.
If however you do not have a WordPress website, then you will need to set something else up. Creating a form is still the best thing you can do if you want to collect email addresses from potential clients, but there is no reason to spend a long time making one from scratch when you can have one made for you.
ManyContactsBar is a very simple addition to your website. Simply install it and it will place a toolbar at the top of your homepage where you will be able to set up the form you want. Potential clients will also be able to see it as soon as they access your site, so they won't have to look around your site for ages to try and find a way to keep in touch with you.
If you don't have WordPress, or even if you do, this is a very useful recourse to have on your website. It take the hassle of creating a form page out of your hands completely and it can be installed and ready to go on your site in next to no time at all.
Dreamgrow Scroll Triggered Box
Having a simple form on your website or blog might not do the trick though. If you really want people to be handing over their email address, you need to do it in a way that will get their attention and will also illustrate clearly what is in it for them and why it's beneficial they get your emails on a regular basis. This is where the Dreamgrow Scroll Triggered Box comes in. This WordPress plugin creates an customisable pop-up box where you can quickly hit them with a call to action and a box where they can enter their email and join your mailing list straight away.
This is a very useful plugin, especially when you consider how professional it looks. Adding this to your site will not only encourage people to hand over their email address, but it will also make your website look more professional and more updated. It's a great way of having some style and substance at the same time.
Now you have collected a large number of email addresses and you have written your e-newsletter, you need to start sending those emails out. This can be a very difficult job to handle with a simple email account on your web browser. Sending one email out to a huge number of people will result in their email addresses being shared with all your subscribers. If you want to look professional, you will need a professional email account.
With Mailchimp, you can not only design your professional email from scratch, but you can also send it out to 2,000 subscribers absolutely free. If you want to send your e-newsletter out to more people than that you have to pay, but simply having the ability to send your e-newsletter to so many people for free is a staggeringly good recourse. Using this online tool will enable you to send out the professional e-newsletter you have been working on to all of your subscribers in just a few clicks. Just like that the whole worry of sending out an e-newsletter is taken out of your hands.