How To Prepare Your Mobile Site For The Next Google Update
- Category: Blog
We're only in April and Google have announced that they are set to release a new algorithm update. If you have a mobile website (which you really should by now) then this update will have a lot of ramifications for you. While you may have only been slightly effected by the Panda or Penguin updates from Google, this algorithm update is set to have an effect on users on a scale that hasn't been seen before.
Here we will break down all the things you need to know about the Google update when it comes to your mobile site. We'll also show you what steps you may need to take in order to be fully prepared when the update finally starts to kick in.
What Does The Google Update Entail?
While previous Google updates have had more to do with SEO optimisation and the way keywords are used, this update has a lot more to do with usability. Specifically, Google now want to give a little more preference to search engine results that have mobile-friendly websites.
This is perfectly understandable. In fact, it's a little surprising that Google have taken this long to roll out an update like this. This new algorithm update however will ensure that people using Google will be able to find sites that are easy to read and have mobile-friendly navigation.
To start with this update will simply involve having websites that are easier to use on mobile devices appearing higher on search engine results. If you have a site that is not quite as mobile-friendly as you would like it to be, then this will not effect you that much. What will effect you however is the bigger update that will kick in a few weeks later, which will actually involve penalising websites that are not mobile-friendly.
This is why making sure your website is ready for the big update should be a priority. If you can get your site looking easy and accessible on mobile devices within a week or so then you will probably flourish after the update instead of receiving heavy penalties.
How Do I Know If My Site Is Mobile Friendly?
Now you know what the Google update is all about, it's time to get to work on making sure that your website is up to the new standards. Doing this is not as difficult as you may think. The only difficulty may be making changes if you discover that you have severe flaws on your web design.
Here are some great tools you can use in order to make sure your site is completely mobile-friendly. These tools should give you all the information you need in order to take the next steps.
This should be the very first online tool you use, mainly because it gives you a very clear rundown of how well your site is suited for being viewed on a mobile device. All you have to do is enter the URL of your website into Google Mobile-Friendly Test and it will let you know how well suited to mobile devices you are. A banner will then appear telling you if you have past the test or you have failed. If you fail, it will give you a rundown of the reasons it did not go well.
The most common reasons for failing the test is that the screen is too large to fit on a mobile device, or the text is too small. If you access your site on a mobile device and find you have to scroll from side to side in order to see the whole page, then your site is not mobile-friendly and it needs to be dealt with as quickly as possible.
If you have a bit of knowledge about mobile web designing and all of the technical aspects that are involved, then this tool will also prove to be useful. It works in the same way as the Google Mobile-Friendly Test, only with this one you get more detailed results. If you are looking for something that will give you the technical results straight away, then this tool can prove to be quite useful. If however the technical side is not your thing, you should probably stick to using the Google Mobile-Friendly Test.
What To Do Now
Now that you have your results, you will know if you need to make any changes in preparation for the Google update. If you have found that you have good results on both of the online tools we have discussed, then you will have nothing to worry about when the update kicks in. If however, you have received some results that are worrying you a little, then you should look into getting your site mobile-friendly as quickly as possible. Then you will not be caught out when the Google update comes into full effect.